Beyonce announced as new face of H&M S/S '13 campaign

Having just successfully launched their debut catwalk show for Paris Fashion Week, H&M are on a roll as they've now gone and signed up Beyonce Knowles as the face of their new Spring/Summer 2013 campaign. Rumours were flying on Twitter earlier this year when Bey was spotted posing for a photoshoot in the Bahamas in January (lucky!) and one of her dancers, Kimberly Gipson, tweeted: "First day of trial in the Bahamas! H&M all set...go." She then swiftly deleted the tweet, but our beady little eyes had already seen. Beyonce says of her collaboration:

"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of womenrepresented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

Well, that's nice for you Bey. We'd take a trip to the Bahamas to do pretty much anything. The pieces in the collection include fringed bikinis, cool beachwear and sun dresses aswell as glam body con and will be available from late April. Watchthis space and we'll bring you pics ASAP!